Writing VSMA Reviews

If you’ve made the decision to try out a new product, one of the most important decisions you’ll need to make is what kind of product VSMA reviews you should use to determine whether your new product is worth your time and money. It may seem obvious, but too many people jump in headfirst without truly thinking through their options. Many product reviews can be quite biased, as consumers are not always honest about their true experiences. And even when they are, it’s often difficult to tell what the real problem with a product was, unless you’re an industry insider. But you don’t have to be an industry insider to know whether a product is worth your time and money.

Product reviews have long been used by consumers to determine which products they should buy and which they should avoid. Research has proven that products with a significant number of good reviews have a much better chance of turning into real sales, than those with only a few bad reviews. 60% of all consumers are likely to purchase a product from a website that features product reviews, no matter what kind of reviews they might have. That being said, some sites still manage to get a lot of bad reviews written about them. When you read a bad review, how do you know whether it was written by someone who actually tried the product or was just reading from cover to cover? Fortunately, there are a few simple steps you can take to ensure that the product reviews you see on web sites were actually well written by real consumers.

First, you can check for gaps in the information. If a site contains a lot of positive product reviews but no details on what the good and bad reviews were saying, you can probably assume that the information was edited to downplay the negative side of the product. This is an easy way to tell if a review was written by a neutral party or was edited to downplay the advantages of a certain product. Another useful way to check for negative customer reviews is to read past product ratings for similar products on the same company’s site, and compare the positive and negative customer reviews to each other. If the two customer ratings are very close to each other, you might be able to assume that the review was written by a single person, and not an employee of the company.

The author: Sam Chara VSMA